Training Pharma Professionals to Do Business with Integrity

Client Successes

Training Pharma Professionals to Do Business with Integrity

$5 Billion+ Pharmaceutical Company

The Challenge

Leadership within this client’s compliance department changed, and the new leadership wanted to re-define how compliance was viewed within the company. Their goal was to move from being seen as a “policing function” to a service oriented function. The first large initiative of this group was to rollout a business ethics survey.

The Solution

iQue Group, who some months before had created an entirely new brand for the group, worked with this client on the development of a campaign to proactively market the survey. This included the development of a three-minute trailer that was rolled-out 4-weeks prior to the survey, a 30-second trailer rolled out the week prior to the survey, and posters and cafeteria tent cards that were developed in 10 languages.

What our client had to say...

“The survey achieved a completion significantly higher than the industry average (this was provided directly from the company who administered the survey). We’ve directly attributed the high completion rate to the marketing efforts of our partner, iQue Group.”

Training Pharma Professionals to Do Business with Integrity