Client Successes
Developing a Virtual Learning Journey, Quickly and Effectively
The Challenge
In 2020, a global pharmaceutical company faced a perfect storm of challenges: A significant influx of new hires on its Cardiovascular sales team concurrent with COVID-19 emerging in the US. With much of the existing new hire learning journey occurring through face-to-face classes, it was critical to adapt the experience for virtual delivery. And while speed was of the essence in getting new sales reps productive and prepared to interact with customers in a digital environment, all in a compliant way, it was equally vital to ensure the new virtual instructor-led training (vILT) was highly engaging and effective.
The Solution
iQue Group had a strong reputation as a valued partner to other business units within the company, so the firm was a natural choice for this mission-critical project. iQue quickly assembled a highly skilled team to provide instructional design, virtual production, and project management to adapt and support two curricula: a Track 2 journey delivered upon new hire completion of an initial home study course and a Track 3 journey delivered when new reps are further in role. The iQue team revamped a significant volume of existing content to ensure optimum engagement and effectiveness in a virtual environment, leveraging their expertise in vILT and experience working in pharmaceutical sales and training roles. iQue also provided the client’s trainers with virtual facilitation skills development support to improve their proficiency and comfort level. The first Track 2 cohort rolled out in late April—just 3 weeks after project kickoff—and the first Track 3 cohort followed in August. iQue has since supported 10 cohorts through their learning journeys, encompassing 75 days of training and 300+ workshops, while making continual enhancements in response to organizational changes, product shifts, and participant feedback.
What our client had to say...
“I had complete confidence in iQue’s ability to support this effort, and they hit the mark. We were especially pleased with how well they drove the engagement piece; in fact, in every class survey the level of engagement and participation consistently receives the highest praise. I appreciated how well iQue’s sense of urgency mirrored ours and how closely connected they were with our training group. From the mutual trust we developed, to the open communication, flexibility, and continual flow of new ideas, iQue has become a true trusted partner. I expect we’ll evolve to a hybrid approach as the pandemic subsides and I look forward to iQue helping move our training forward once again.”
